- Design - capturing stunning, powerful visual imagery to tell your brand story
- Personalization - personalization of content by platform
- Usefulness - using social listening to uncover key themes and trends around which to craft visual content
- Be Human - have a personality, value the relationship, share experiences, and understand when to listen, when to be serious, and when to have fun
- Storytell - strategy requires that the content's storytelling element be just as important as the use of the visuals
- Be Shareworthy - the fastest and most effective way to achieve brand affinity is not through the brand's own message, but through building a strong network of advocates sharing your information, and participating with your brand (e.g. #BestSummerMoment campaign by Coca-Cola)
- Real-Time Amplification - developing a robust image and video library filled with content to share in real time offers companies a strong opportunity to add value in the moment to customer interaction and current events (e.g. @benefitbeauty #beautyboost)
Overall, I found it a very helpful book that I am happy to have as a continued resource throughout my social media adventures. I highly recommend it for its examples, and thorough advice and ideas for generating strategic storytelling campaigns with social media.